Bridgestone vs Yokohama – Features Face To Face (2023 Buyers Guide)

When you finally buy the car you’ve always wanted, you may face some real problems – like what tire brand should you go for; how interested you should be in maintenance?

Regarding tire brands, there are many in the industry and you may be quite confused about who to go for.

Well, in this article, you are about to discover who’s worth the money between Yokohama and Bridgestone tires.

The Tire Brands

Before getting right into what makes the two tire brands different, you should have a little understanding of who they are in the tire industry.

Bridgestone Tires

Bridgestone is one of the most popular tire companies in the world, founded by Shojiro in 1931.

However, as this company grew, it formed a partnership with another company, Firestone which was founded by Harvey in 1900.

Today, Bridgestone tires stand as the largest manufacturer of tires in the world and are known to have produced high-performance options for heavy-duty vehicles, passenger vehicles, and aircraft.


Another old tire company in the world that currently serves a lot of end consumers is Yokohama. It started as a partnership between two companies in 1917 and so far, has gained mass recognition.

In 2014, the company made over $5.2B in sales of race car tires. Its high-performance tires were even used in the World Touring Car Championship.

In general, Yokohama is committed to race cars or high-speed driving, and everyday driving.

Now let’s get into the comparison of both brands, and see who makes the better tire with a comfortable ride and excellent overall road performance.

Top 3 Bridgestone Models

Below are the top 3 Bridgestone tires available.

Bridgestone Dueler Alenza H/L Plus

Bridgestone Dueler H/L Alenza Plus
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The Dueler Alenza by Bridgestone is one of the durable choices from the brand because it was built to last due to its incredibly strong tread compound designed with advanced polymer technology.

Because of this compound, this tire has excellent fuel efficiency and can guarantee a smooth highway and quiet ride.

This all-season traction light truck tire comes with notched shoulder blocks and continuous center rib to boost responsiveness and stability.

Lastly, Bridgestone Dueler Alenza H/L Plus features a symmetric tread pattern and has twin steeling belts in its internal structure to support the tread and improve the ride.

Bridgestone Turanza Quiettrack 

Bridgestone Turanza QuietTrack All-Season Touring Tire
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Bridgestone Turanza Quiettrack is a grand touring all-season tire designed mainly for crossovers and minivans because of its excellent traction and noise-canceling technology.

This tire prevents a car from being noisy with its innovative Quiettrack technology and makes sure to deliver serenity in driving.

It also has an additional technology, the ComfortCruise for comfort and for vibration reduction.

Furthermore, the Bridgestone Turanza Quiettrack comes with EdgePerformance technology, making it one of the tires with wide circumferential and interlocking grooves to enhance snow traction and maintain excellent performance all year round.

Bridgestone Ecopia EP422

Bridgestone Ecopia EP422 Plus All-Season Tire
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Ecopia EP422 is another option from this tire company and is considered on the list of the top grand all touring all-season tires from Bridgestone.

This tire is designed for crossovers as it features a unique Bridgestone Properties Control Technology to reduce rolling resistance.

It also comes with a symmetric tread pattern for dry road performance.

Bridgestone Ecopia EP422 also has four circumferential grooves to enhance wet traction and sipes to increase biting edges when in light snow.

Top 3 Yokohama Models

Check out the top 3 Yokohama tires available.

Yokohama Geolandar

Yokohama Geolandar A/T G015 Tire
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Yokohama Geolandar is a tire designed for strength and rough performance – road to dirt.

It is an on-/off-road all-terrain tire with excellent tread life and comes with a severe snow service certification and 3PMSF (3-Peak Mountain Snowflake).

This tire has a triple polymer tread compound, contributing to its strength, deep circumferential grooves for wet conditions, and hydroplaning resistance. It also has biting edges for light snow traction.

With the internally constructed two high-tensile steel belts, Yokohama Geolander ensures stability and a smooth ride.


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Yokohama AVID Ascend GT is another refined choice built to last long due to its asymmetric tread pattern with optimized grip to withstand all weather – dry, winter, and wet conditions.

This tire is ecologically friendly with noise attenuation technology for comfortable driving. It also creates a stable contact patch to improve traction and wear.

Furthermore, this Ascend tire comes with a TriBlend Compound technology and Triple 3-D sipes for durability and improved tread blocks to create biting edges for snow.

Yokohama Avid Touring S

Yokohama Avid Touring S

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Yokohama Avid Touring S is another grand all-season traction tire with incredible ride quality and stability for passenger vehicles, light trucks.

This tire is remarkably known for its innovative compound and symmetric tread design having sipes and several grooves for wet roads and enabling winter weather confidence.

Furthermore, Yokohama Avid Touring S has competitive handling due to its still sidewall and strong sidewall.

Lastly, it comes with noise-canceling features to ensure a comfortable ride.

Features face to face

When it comes to Yokohama vs Bridgestone, there are certain features that set the difference between both brands.

So let’s find out who has a good tire for you.


Quality is very important in the selection of a tire for your car, and there are three criteria used to determine it – safety, efficiency, and performance.

First, your safety is important and that is why considering terrain and seasons is consequential.

For efficiency, you should go for one with an excellent fuel efficiency rate.

Lastly, performance is a factor of what season or terrain your tire is good on.

In that case, considering the two tire brand reviews, it is very obvious that Bridgestone has better quality than Yokohama.

Who’s More Durable?

Durability is a function of a tire’s tread compound.

The stronger the material used in building the tire, the more incredible it is – for instance, tires made of advanced/silica tread compound are more durable than any other choice.

However, if you have to consider Bridgestone or Yokohama, you can never go wrong with the former, if you consider the Dueler model, which is long-lasting and high-performing.

Most Affordable

If you’re buying a tire, one of the things you’d have to consider is the price. You want to go for an option that would be within your budget and also perform efficiently.

Both Yokohama and Bridgestone have great tires worth their prices; however, affordability is relative.

Nonetheless, Yokohama tyres are more affordable than Bridgestone – hence, it wins this category.

Dry/Wet Traction

The concept of traction is basically the surface of a tire meets the road – the resistance between both surfaces.

A good tyre with excellent traction – dry, wet, or snow, would ensure great performance.

In that case, Yokohama wins because it is an all-season and all-terrain tire brand that designs tires with good traction for wet roads, smooth/rough, and snow conditions.

Ride Comfort

When it comes to riding comfort, it is a factor that is totally dependent on the available features.

For a comfortable ride, there is an important consideration to factors like tread design and noise-canceling technology.

From the review above, both brands ensure a quiet ride, depending on the choice of tyre. However, Bridgestone does it more for people, especially with the Turanza QuietTrack tire.

Steering Responsiveness

Traction also determines the wheel or steering feel.

Tires with incredible traction have excellent steering responsiveness among other things such as enhanced braking capabilities, grip, and seamless cornering.

Since Bridgestone wins in traction, it also does in steering responsiveness. However, Yokohama also shows decent handling and braking capabilities.

Tread Wear Comparison

With the handling performance, also comes the need to distinguish the tires based on their tread life.

This comparison is needed so a driver can determine which tire can serve for longer.

So, considering the tread patterns and tread design with extra features for performance, Bridgestone is an outstanding choice to go with.

Tire Warranty Cover

As you compare tyres based on their tread life, another thing you should consider is the tire warranty cover or mileage.

Durable tires are always worth the money because they run a low risk of wear and tear, hence, giving them a possibility of having a longer warranty cover.

Most Bridgestone tires have a longer warranty cover – the Dueler with 70k-80k warranty.

Frequently Asked Questions

Which Tire Brand has the Best Finely Tuned Tread Pattern?

Bridgestone does.

Bridgestone has other tyre versions that are incredible, particularly, the Potenza with a finely tuned tread pattern.

With this feature, the tyre has responsive steering with excellent handling and cornering potential.

Who Has the Perfect Winter Tires?

Yokohama does.

Following the review of the tires above, Yokohama has tyres ready to improve winter weather confidence.

Also, the tires are designed with circumferential grooves and sipes for rain and snow.

How Long Can You Use the Performance Tires of Either Brands?

For Bridgestone tyres, the tires can last between 5 to 8 years.

For Yokohama tyres, the tires can last up to 5 years.

Final Thoughts

Everyone has their own opinion when it comes to the choice of tires to go for.

There are several brands in the tire industry with notable names like Michelin, Dunlop, Toyo Tires, and so on.

However, if you find yourself trying to decide between Bridgestone and Yokohama tires, this guide was designed solely for you, so that you can pick the right choice for your on-/off-road and highway experience.

From the review, it is impossible for us to choose one brand over the other for you.

If after you compare both brands, you discover Bridgestone is good for your vehicle or vice-versa, you should go for the model that is worth the money.


Dean Alvarez, TireForge Head Author

Thanks for reading our article! We've written this article with a lot of thought and care. If you're interested in seeing more of our content, please check out our Tires section and find an answer to your questions!

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